Allows us to collect anonymous statistical information about how the website is used (e.g., number of visits, traffic sources, most frequently visited pages). This allows us to analyze and improve the functionality of the website.

Meta also uses data from tools like Pixel for analytical purposes, including measuring conversions, analyzing campaign effectiveness, and better understanding how users use our website. This data helps us optimize content and marketing efforts.

Clarity is an analytical tool from Microsoft that helps us understand how users navigate the website—for example, which elements they click, how they scroll, and their path through the website. This allows us to improve the user experience and troubleshoot any technical issues.

Meta Pixel allows you to record user actions on the website (e.g., visiting a specific subpage, submitting a form). This allows you to target personalized ads on Meta services (Facebook, Instagram), measure campaign effectiveness, and reach people who have previously visited our website (remarketing). Additionally, Meta may use the Conversions API, which transmits encrypted event data (e.g., visits, clicks) to better tailor ads to your audience.

Google uses marketing cookies to track user activity across various websites. These cookies enable the display of interest-based ads, remarketing, and measurement of advertising campaigns in Google Search, YouTube, and the Google Display Network. Google may combine data from various services (e.g., Google Ads, Analytics 4, YouTube) to evaluate campaign effectiveness. linkedin: LinkedIn Insight Tag

The LinkedIn Insight Tag allows you to analyze the effectiveness of your ads and target them to LinkedIn users who have visited our website. The data is aggregated and used to create conversion statistics and remarketing within LinkedIn.

Google Tag Manager does not collect personal data itself. However, it allows you to trigger tags from other providers (e.g., Google Ads, Meta Pixel, LinkedIn Insight Tag). Tags are managed in accordance with your cookie consent settings.