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Privacy Policy
Essential Cookies
Essential cookies are essential for the proper functioning of the website. They enable basic functions such as page navigation, logging in, and ensuring security. Without these cookies, the website cannot function properly. They do not require user consent.
Analytical Cookies
Analytical cookies help us better understand how users use our website. They allow us to count visits, identify traffic sources, and analyze site performance, allowing us to systematically improve it. Their use requires your consent.
Google Analytics
Allows us to collect anonymous statistical information about how the website is used (e.g., number of visits, traffic sources, most frequently visited pages). This allows us to analyze and improve the functionality of the website.
Meta Pixel (Meta Platforms Ireland Ltd.)
Meta also uses data from tools like Pixel for analytical purposes, including measuring conversions, analyzing campaign effectiveness, and better understanding how users use our website. This data helps us optimize content and marketing efforts.
Clarity Microsoft
Clarity is an analytical tool from Microsoft that helps us understand how users navigate the website—for example, which elements they click, how they scroll, and their path through the website. This allows us to improve the user experience and troubleshoot any technical issues.
Marketing cookies
Marketing cookies are used to track user activity across various websites. They enable the display of advertisements tailored to your interests and needs, while also allowing us to measure the effectiveness of advertising. Their use requires your consent. These cookies may be used by providers such as Google (Ads / DoubleClick / Analytics 4), Meta (Pixel / Conversions API), LinkedIn (Insight Tag), and tag management tools (Google Tag Manager). Data from these tools can be combined for remarketing purposes, allowing us to retarget ads to people who have previously visited our websites or used the Platform.
Meta Pixel (Meta Platforms Ireland Ltd.)
Meta Pixel allows you to record user actions on the website (e.g., visiting a specific subpage, submitting a form). This allows you to target personalized ads on Meta services (Facebook, Instagram), measure campaign effectiveness, and reach people who have previously visited our website (remarketing). Additionally, Meta may use the Conversions API, which transmits encrypted event data (e.g., visits, clicks) to better tailor ads to your audience.
Google Ads / DoubleClick (Google LLC)
Google uses marketing cookies to track user activity across various websites. These cookies enable the display of interest-based ads, remarketing, and measurement of advertising campaigns in Google Search, YouTube, and the Google Display Network. Google may combine data from various services (e.g., Google Ads, Analytics 4, YouTube) to evaluate campaign effectiveness. linkedin: LinkedIn Insight Tag
LinkedIn Insight Tag
The LinkedIn Insight Tag allows you to analyze the effectiveness of your ads and target them to LinkedIn users who have visited our website. The data is aggregated and used to create conversion statistics and remarketing within LinkedIn.
Google Tag Manager (GTM)
Google Tag Manager does not collect personal data itself. However, it allows you to trigger tags from other providers (e.g., Google Ads, Meta Pixel, LinkedIn Insight Tag). Tags are managed in accordance with your cookie consent settings.
Cookies are small text files saved on your device when you use the website. They facilitate the proper operation of the website, improve its functionality, and allow us to better tailor content and services to user needs.
In accordance with the law, we can only use cookies that are necessary for the operation of the website without your consent. We use all other cookies – especially analytical cookies – only if you consent.
In this regard, we cooperate with our partners: Google, Microsoft, and Meta. Data collected using their tools is processed in accordance with the privacy policies of these entities and may – in some cases – be transferred outside the European Economic Area (e.g., to the USA). These partners use data protection mechanisms, including the EU-US Data Privacy Framework.
Remember that you can change your cookie settings or withdraw your consent at any time – simply use the "Cookie Settings" option in the footer of the page.
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